The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers… Read more “Looking ahead to 2018”
Tag: digital trends
The Internet Health Report
How can we explore the ‘health of the internet’? If you’re familiar with my work you’ll know that I’ve long been a champion of visualising data. But… Read more “The Internet Health Report”
Kenya
Kenya is a fascinating country, where culture and commerce are thriving amidst rapid social change.
Digital Design: Trends
Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the… Read more “Digital Design: Trends”
Agile Marketing
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
Is SEO Dead?
The death of SEO has long been predicted. But the old beast isn’t dead yet. The removal of keyword data set alarm bells ringing earlier this… Read more “Is SEO Dead?”
Agility
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
Big Data is Not the New Oil
Data are being created in vast quantities every day. Finding value from data is a process of cultivation rather than one of extraction or refinement.
Our experience with oil has been fraught – Fortunes made at the cost of dwindling resources, bloody mercenary conflicts, a terrifying climate crisis. To extend the analogy, data spills have already happened. How much longer before we see dangerous data drilling practices? Or the negative long term effects from data pollution? (more…)
