Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s a […]

Kenya

Kenya is a fascinating country, where culture and commerce are thriving amidst rapid social change.

Digital Design: Trends

Mobile has changed the way designers and developers look at web design. Can I verify this? Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as compared […]

Web Design explained

Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has […]

Agility

Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely. If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an example […]

Video content is powerful

This infographic explains why video content can influence engagement, and sales.

Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content. If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

(Paid for) Content Marketing

Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing. Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are five […]

How austerity is shaping trends

To put it another way, “it’s all about the economy stupid!”.