There is feedback and then …

Some feedback lives with you forever, usually because it betrays zero understanding of the creative process.   Well this marvellous bunch of creatives from Ireland have come up trumps with a series of A3 posters (in aid of charity) – they’ve been creative with appalling feedback.   If you’ve ever been one of these clients, look away now.

On St Patrick’s day I salute these Irish creatives for their wit and chutzpah.   Sláinte agus táinte!

All credit to: http://sharpsuits.net/Home

Pantene Phillipines: Labels and What they Really Mean

Brand messages so often perpetuate stereotypes, usually gender based ones.   Think of the soft-focus brand imagery where a mother’s lot is to nurture her angelic children while hubby does the ‘real’ stuff or the way that standards of ‘beauty’ consistently serve to undermine women’s perception of themselves and the way they look and behave.

Pantene Philippines have waded into the debate strongly.   Their commercial was created to show how society labels women.   Very interesting – a great example of how some brands are really connecting with consumers.   The use of a female vocalist poignantly covering a well known song gives it an immediate emotional impact, making for a damning commentary on the way our society uses labels to denigrate.

PUPPETS, FEMINISM AND MUSIC …

60116520_640The vocal is a sample from Blossom Dearie’s ‘It Amazes Me’ recorded in 1958.   Reinterpreted here by Les Balayeurs du Desert it assumes a feminist stance, never more so that when seen with this amazing video.   Think of the compromises women often make so as not to ‘offend’ (mostly) men, and the analogy with puppetry is underscored by the haunting lyric sample.

That said, perhaps it’s true of us all?   As we all compromise, so we clip our wings and soften our ways.

Here is the original song by Blossom Dearie …