2013: The Year of the Consumer

SEO success in 2013 is reliant on content, and lots of it.   High-quality, relevant content is what users want.   Austerity is one of the pressures driving and changing consumption habits.   People want what they want, and they want quality.   Success is reliant on giving people what they want.   True, long-term SEO success, […]

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Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

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(Paid for) Content Marketing

Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing.   Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are five […]

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