I mean really. Do you really know what you want?
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
Billed as the worldwide advertising and design competition that has no rules, The Chip Shop Awards recognises creativity with no boundaries and no rules. I love it… Read more “The Chip Shop Awards [NSFW]”
This infographic explains why video content can influence engagement, and sales.
Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s… Read more “Why, why, why?”
I’ve been busy for the last 10 months working with a brilliant London based charity providing services for adults with learning disabilities, PLUS. I approached PLUS with… Read more “Brand Repositioning”