Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s aContinue reading “Looking ahead to 2018”

Agile Marketing

I wrote a piece about ‘Agile Marketing’ a while back.   It included links to all sorts of useful resources.   But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which hasContinue reading “Agile Marketing”

Social Media in the UK

What’s hot and what’s not in social media in the UK?   Here goes.   The UK is the most social country in the world.  Are you surpised by that?   I am.   51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social mediaContinue reading “Social Media in the UK”

Consumers: Ethics and Guilt

Consumers are increasingly turning to brands without heritage or history.   Why?   For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.  

Agility

Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely.  If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an exampleContinue reading “Agility”