The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s aContinue reading “Looking ahead to 2018”
In a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples. The infographic below explains agile marketing, neatly.
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which hasContinue reading “Agile Marketing”
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social mediaContinue reading “Social Media in the UK”
This is the work of a genius mind, taking London underground station names and weaving them into something akin to the Lord’s Prayer.
I mean really. Do you really know what you want?
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely. If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an exampleContinue reading “Agility”
Billed as the worldwide advertising and design competition that has no rules, The Chip Shop Awards recognises creativity with no boundaries and no rules. I love it (scroll down for examples).
This infographic explains why video content can influence engagement, and sales.