Negative SEO is a set of dodgy practices which might superficially give you an SEO advantage or quick win. Negative SEO can also impact your business’s online… Read more “Negative SEO, don’t do it”
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.
Customer behaviour is changing, and rapidly. I’ve already covered the rise of the smartphone and the challenges that throws up for mobile commerce. Then there are the… Read more “Customer Engagement: How & Why”
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”
I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business… Read more “Marketing: Measurement and Strategy”
Pinterest, for those not in the know, is a new social network. Pinterest’s USP is it’s visual basis; it’s all about images, video and sharing. I’m a… Read more “Pinterest: UK v USA”