In a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples. The infographic below explains agile marketing, neatly.
Tag: analytics
Content Marketing: What to look out for in 2014
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
Social Media in the UK
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social media users. The infographic below (from Offerpop) also shows that while 95% of 16- to 20-year-old Brits have used Facebook in the past month, it’s the 25- to 34-year-old age group that are the most active social media users. (more…)
Agility
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
The mobile train has left the station
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
2013: The Year of the Consumer
SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving… Read more “2013: The Year of the Consumer”
Publishing, it’s time to change
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression… Read more “Publishing, it’s time to change”
Negative SEO, don’t do it
Negative SEO is a set of dodgy practices which might superficially give you an SEO advantage or quick win. Negative SEO can also impact your business’s online… Read more “Negative SEO, don’t do it”
Online Video KPIs
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
