In a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples. The infographic below explains agile marketing, neatly.Read More Agile Marketing Explained
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience for […]Read More Content Marketing: What to look out for in 2014
What’s hot and what’s not in social media in the UK? Here goes. The UK is the most social country in the world. Are you surpised by that? I am. 51% of women and 49% of men in the UK use social media regularly – 52% of the population describe themselves as active social media […]Read More Social Media in the UK
Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten. And that’s the point – being timely. If you’re after an exhaustive (but brilliant) definition of agile marketing, read this. If you’re after an example […]Read More Agility
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how. With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative and […]Read More The mobile train has left the station
SEO success in 2013 is reliant on content, and lots of it. High-quality, relevant content is what users want. Austerity is one of the pressures driving and changing consumption habits. People want what they want, and they want quality. Success is reliant on giving people what they want. True, long-term SEO success, […]Read More 2013: The Year of the Consumer
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by you […]Read More Publishing, it’s time to change
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.Read More Online Video KPIs
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.Read More All that data: Where does it go?
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey presto […]Read More The future might be mobile, but what about the customer?