Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.Read More Consumers: Ethics and Guilt
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?Read More The death of newspapers?
7 types of iPhone users . . . but I couldn’t find me!Read More 7 types of iPhone users