Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Negative SEO is a set of dodgy practices which might superficially give you an SEO advantage or quick win. Negative SEO can also impact your business’s online… Read more “Negative SEO, don’t do it”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
It has been a while since I last published anything. I’ve been incredibly busy with developing some management consultancy for a charity. I’m now engaged on that… Read more “Looking at marketing afresh”
Pinterest, for those not in the know, is a new social network. Pinterest’s USP is it’s visual basis; it’s all about images, video and sharing. I’m a… Read more “Pinterest: UK v USA”
Google’s recent rollout of multiple admin logins for Google+ business pages removes one of the main barriers to entry for many corporates. Other new and enhanced features… Read more “Google+ rolls out multiple admin access”
Earlier this month, a McDonald’s ad in Germany called “Package” went viral on Vimeo. The ad, features a little boy who gets his McDonald’s lunch stolen by… Read more “Naughty McDonalds”