Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Negative SEO is a set of dodgy practices which might superficially give you an SEO advantage or quick win. Negative SEO can also impact your business’s online… Read more “Negative SEO, don’t do it”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
7 types of iPhone users . . . but I couldn’t find me!
The power of imagery is well known. Anyone who works in media or fashion will tell you that imagery can make or break a brand. The Nike… Read more “Images can mean a thousand words”