Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
7 types of iPhone users . . . but I couldn’t find me!