Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
Tag: advertising
Publishing, it’s time to change
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression… Read more “Publishing, it’s time to change”
The death of newspapers?
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?
A new look at Digital Advertising
Google’s Project Re:Brief set itself the challenge of reimagining classic ads for the modern day. Conveniently, this initiative also shows off Google’s own technology. The… Read more “A new look at Digital Advertising”
Social Video
What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic… Read more “Social Video”
Naughty McDonalds
Earlier this month, a McDonald’s ad in Germany called “Package” went viral on Vimeo. The ad, features a little boy who gets his McDonald’s lunch stolen by… Read more “Naughty McDonalds”
Google+ for brands
I wrote last week about the opportunities on Google+ for brands. As part of the analysis I raised a few questions and suggested some ways that Google… Read more “Google+ for brands”
