What works for social video? Regular users of this site will know that I rate content marketing as a means of building engagement and conversion. The infographic below (courtesy of Jun Group) offers some insight into the emerging trends and usage patterns in social video. Some of the findings may surprise you.Read More Social Video
Our streets, townscapes and parks are what can make or break urban living. As we all become more hemmed in by the tide of intense urbanisation, beauty, especially that imparted by street art, becomes more important.Read More Street Art
The opening weeks of 2011. An increase in VAT (Value Added Tax) by the Government from 17.5% to 20%. Marketing budgets, by contracts, have increased by 0.5% at the end of Q3 2010 according to the IPA Bellwether Report. Client-side decision makers will have to bargain keenly with agencies, perhaps even revisit existing contracts and […]Read More Madness . . .
The continuing theme of 2011, in my view, will be the recession affecting Europe, the UK and USA. Despite growing markets elsewhere in the world, the fact remains that these are the home markets for many iconic brands and aspirational / developing trends. The continuing recession will act as a spur to ingenuity and inventiveness, […]Read More 2011: Predictions