Marketing – Trends for 2016?

In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34 year olds) think and especially, how this impacts on marketing trends. With that in mind this (from Bauer Knowledge) is interesting:

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Consumers: Ethics and Guilt

Consumers are increasingly turning to brands without heritage or history.   Why?   For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.  

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The mobile train has left the station

Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.   With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative and […]

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Publishing, it’s time to change

If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by you […]

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