You must have seen the Robert Dyas christmas advertisement. Some say it’s a play on Red House (a US based furniture company), others that it’s an attempt… Read more “Robert Dyas: The Power of ‘Ordinary’”
In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34… Read more “Marketing – Trends for 2016?”
Brand messages so often perpetuate stereotypes, usually gender based ones. Think of the soft-focus brand imagery where a mother’s lot is to nurture her angelic children while hubby does the ‘real’ stuff or the way that standards of ‘beauty’ consistently serve to undermine women’s perception of themselves and the way they look and behave.
Pantene Philippines have waded into the debate strongly. Their commercial was created to show how society labels women. Very interesting – a great example of how some brands are really connecting with consumers. The use of a female vocalist poignantly covering a well known song gives it an immediate emotional impact, making for a damning commentary on the way our society uses labels to denigrate.
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes. (more…)
Earlier this year this wonderful response to Abercrombie & Fitch’s ‘brand’ police was issued by the gang at #Fitchthehomeless. As per my earlier post, it challenges the rather nasty assumptions at the heart of some brand marketing.
By creating false standards of beauty we undermine ourselves. Its not big or clever.