Erasing TV programmes like Little Britain, League of Gentlemen, The Mighty Boosh, Fawlty Towers, or films like Gone With The Wind and others seems very of the moment.
You must have seen the Robert Dyas christmas advertisement. Some say it’s a play on Red House (a US based furniture company), others that it’s an attempt at ‘weird’ to gain attention by standing out against all the glossy christmas ads, yet others say that it reflects a well meant desire for inclusive diversity …Continue reading “Robert Dyas: The Power of ‘Ordinary’”
In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34 year olds) think and especially, how this impacts on marketing trends. With that in mind this (from Bauer Knowledge) is interesting:
I mean really. Do you really know what you want?
Consumers are increasingly turning to brands without heritage or history. Why? For ‘heritage’ and ‘history’, read ‘tired’ and ‘tainted’ as brands are exposed for unsavoury business practice, avarice, tax avoidance and a host of other failings in consumers’ eyes.
By creating false standards of beauty we undermine ourselves. Its not big or clever.
Billed as the worldwide advertising and design competition that has no rules, The Chip Shop Awards recognises creativity with no boundaries and no rules. I love it (scroll down for examples).
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how. With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”
If you have an even fleeting awareness of the world around you, you’ll have noticed the internet. Social Media and self-publishing, both internet enabled means of expression (like this blog), are changing publishing. Paywalls have been used by publishers as a means of shoring up revenues. Yet the real costs are being borne by youContinue reading “Publishing, it’s time to change”
Their death has been predicted endlessly, yet still newspapers survive and in rare cases flourish. How and why?