The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s aContinue reading “Looking ahead to 2018”
Tag Archives: 2017
Bologna
I recently took a two-week trip to Bologna. This was a much-needed sustained break after a couple of years of almost non-stop 7 days a week work. One of the down sides of being restless and creative is
Millennials, Elections, and Change
The failure to understand the values, motivations and desires of Millennials is dangerous at best, stupid at worst.
London Verticals
I love London. It’s verticality is either a thing of beauty, or a curse. There are many views, some of which I visit in this photo essay.
India – nothing like it
India is truly amazing – a land of ideas, energy, action and inspiration.
