Looking ahead to 2018

The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers have to work harder and smarter than before. As Jay Baer puts it: “If your stories are all about your products and services, that’s not storytelling. It’s a […]

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Bologna

I recently took a two-week trip to Bologna. This was a much-needed sustained break after a couple of years of almost non-stop 7 days a week work. One of the down sides of being restless and creative is

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