Robert Dyas: The Power of ‘Ordinary’

You must have seen the Robert Dyas christmas advertisement. Some say it’s a play on Red House (a US based furniture company), others that it’s an attempt at ‘weird’ to gain attention by standing out against all the glossy christmas ads, yet others say that it reflects a well meant desire for inclusive diversity …Continue reading “Robert Dyas: The Power of ‘Ordinary’”

Marketing – Trends for 2016?

In an age where the late middle aged and middle income property owning demographic hold many of the financial cards, I’m interested to know what millenials (16-34 year olds) think and especially, how this impacts on marketing trends. With that in mind this (from Bauer Knowledge) is interesting:

Exploring Community

‘Exploring Community’ – a recurring event looking:

to find out what really concerns local people
to ensure that different community groups get together – speed dating style
to erode some of the artificial / assumed boundaries between groups to ensure more cohesive working.