Quite aside from marketing and communications, I am also a voluntary board member of various socially active organisations. As part of these activities I’ve seen at first hand how poverty affects people, but also how people react to negative situations and create positive outcomes for themselves. (more…)
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership.
In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issues like bias, stereotyping, group think, how we attend to information which confirms stereotypes, how and why some workplace interventions might enforce unconscious bias and how valuing ‘difference’ can maintain stereotypes.
If I put to you this riddle, what would your answer be?
A father and his son are in a car accident. The father dies instantly, and the son is taken to the nearest hospital. The doctor comes in and exclaims “I can’t operate on this boy.”
“Why not?” the nurse asks.
“Because he’s my son,” the doctor responds.
How is this possible?
Ultimately Kandola presents a challenge to engrained leadership practice, putting forward a new way of leading. It’s fascinating stuff. As marketers, leaders and as human beings, we are evolving. There is still much to do. Watch and learn.
2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”