Anna Wintour summed up an agile approach to marketing perfectly when she said: It’s always about timing. If it’s too soon, no one understands. If it’s too… Read more “Agility”
Tag: 2013
Changing China
China, like India, is changing rapidly. The drivers of the change and the reactions to it differ between both countries. Rapid urbanisation, an increase in accesss to… Read more “Changing China”
Street Art
Street art excites controversy. To some street art is graffitti, something unwanted, an attack on the urban fabric and their sense of safety within it. To others… Read more “Street Art”
The Chip Shop Awards [NSFW]
Billed as the worldwide advertising and design competition that has no rules, The Chip Shop Awards recognises creativity with no boundaries and no rules. I love it… Read more “The Chip Shop Awards [NSFW]”
Big Data is Not the New Oil
Data are being created in vast quantities every day. Finding value from data is a process of cultivation rather than one of extraction or refinement.
Our experience with oil has been fraught – Fortunes made at the cost of dwindling resources, bloody mercenary conflicts, a terrifying climate crisis. To extend the analogy, data spills have already happened. How much longer before we see dangerous data drilling practices? Or the negative long term effects from data pollution? (more…)
The mobile train has left the station
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
Video content is powerful
This infographic explains why video content can influence engagement, and sales.
