2013: The Year of the Consumer

SEO success in 2013 is reliant on content, and lots of it.   High-quality, relevant content is what users want.   Austerity is one of the pressures driving and changing consumption habits.   People want what they want, and they want quality.   Success is reliant on giving people what they want.   True, long-term SEO success, […]

Read More 2013: The Year of the Consumer

Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

Read More Video Optimisation

(Paid for) Content Marketing

Hot on the heels of the compelling view that most content will be paid for within the next few years (here and here), comes the whole issue of content marketing.   Content marketing is increasingly important for businesses for one simple reason – communication may not be expensive any more but attention is. There are five […]

Read More (Paid for) Content Marketing

Brand Repositioning

I’ve been busy for the last 10 months working with a brilliant London based charity providing services for adults with learning disabilities, PLUS.   I approached PLUS with a proposal to reposition their brand.   I’ll spare you the lengthy detail – you can see what was achieved here:

Read More Brand Repositioning

Technology in East Africa

Mobile technology is spurring entrepreneurial led economic growth in East Africa.   There are lessons here for the developed world too, low-cost accessible technology can be put into service for the majority of people. Technology doesn’t have to be a competitive status symbol, or just a leisure accessory.   This development was first covered by my journalist […]

Read More Technology in East Africa

Change Management

Change management is the bane of every organisation. For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit.   The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not.   The same rules apply, though the responses may vary in emphasis.

Read More Change Management