In an age of austerity, free is where it is at. Certainly for consumers. Yet Spotify as the best known free streaming music service is, despite enormous… Read more “Spotify: Losses mount”
Tag: 2012
Online Video KPIs
I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
Customer Engagement: How & Why
Customer behaviour is changing, and rapidly. I’ve already covered the rise of the smartphone and the challenges that throws up for mobile commerce. Then there are the… Read more “Customer Engagement: How & Why”
The future might be mobile, but what about the customer?
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”
Social Media: The News Channel?
Is social media becoming the main source of news? Is this true to your experience? Courtesy of: Schools.com
World Population Statistics
Here are some sobering facts about human population growth:
Facebook Timeline: Creative Uses
For brands and individuals, Facebook Timeline is a superb opportunity to tell stories creatively and engage users. But how? Start at the beginning and work your… Read more “Facebook Timeline: Creative Uses”
Marketing: Measurement and Strategy
I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business… Read more “Marketing: Measurement and Strategy”
Why Instagram is worth every cent of it’s $1billion purchase price
There has been much speculation about Facebook’s motives for buying Instagram. Much of the furore has been negative, slating Facebook, Instagram, its users and creators and just… Read more “Why Instagram is worth every cent of it’s $1billion purchase price”
