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sanjit chudha

sanjit chudha

culture, marketing, communication, media and ideas

Tag: 2012

Online Video KPIs

I’ve written before about how online video and viral campaigns can benefit brands.   As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”

August 31, 2012September 1, 2012 by sanjitchudha

Customer Engagement: How & Why

Customer behaviour is changing, and rapidly. I’ve already covered the rise of the smartphone and the challenges that throws up for mobile commerce. Then there are the… Read more “Customer Engagement: How & Why”

July 17, 2012July 18, 2012 by sanjitchudha

The future might be mobile, but what about the customer?

Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”

June 6, 2012July 17, 2012 by sanjitchudha

Social Media: The News Channel?

Is social media becoming the main source of news?   Is this true to your experience?  Courtesy of: Schools.com

April 24, 2012 by sanjitchudha

World Population Statistics

Here are some sobering facts about human population growth:

April 20, 2012April 21, 2012 by sanjitchudha

Facebook Timeline: Creative Uses

  For brands and individuals, Facebook Timeline is a superb opportunity to tell stories creatively and engage users. But how? Start at the beginning and work your… Read more “Facebook Timeline: Creative Uses”

April 18, 2012November 6, 2012 by sanjitchudha

Marketing: Measurement and Strategy

I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business… Read more “Marketing: Measurement and Strategy”

April 16, 2012July 17, 2012 by sanjitchudha

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