Online Video KPIs

I’ve written before about how online video and viral campaigns can benefit brands.   As with all content marketing, real measures of success go beyond mere views, it is always about the bottom line.  

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Marketing: Measurement and Strategy

I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business or marketing strategy. In every case the adage ‘if you’re not measuring, you’re not marketing’ has been true. If you don’t know what people like about what you […]

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Rubbish in our Oceans

The Great Pacific Garbage Patch, or Pacific Trash Vortex, is a gyre of marine litter in the central North Pacific Ocean. The Patch is characterised by an exceptionally high concentration of pelagic plastics, chemical sludge, and other debris trapped by the currents of the North Pacific Gyre. Whilst much of of the Patch is made […]

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Web Design Trends

A strong driver of changes in web and digital design, according to other trend research, is the humanisation of brands whether facing up to a SNAFU or a wholesale change to the way they operate and communicate.   I won’t bore you with the detail, instead have fun and take a look at some of these […]

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2012: Trends to prepare for

The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global Trends.   This post summarises the trends to prepare for in 2012 and draws together resources which list these in greater detail – links are included within this post. […]

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