I’ve written before about how online video and viral campaigns can benefit brands. As with all content marketing, real measures of success go beyond mere views, it… Read more “Online Video KPIs”
Tag: 2012
The future might be mobile, but what about the customer?
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster… Read more “The future might be mobile, but what about the customer?”
Social Media: The News Channel?
Is social media becoming the main source of news? Is this true to your experience? Courtesy of: Schools.com
World Population Statistics
Here are some sobering facts about human population growth:
Marketing: Measurement and Strategy
I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business… Read more “Marketing: Measurement and Strategy”
Rubbish in our Oceans
The Great Pacific Garbage Patch, or Pacific Trash Vortex, is a gyre of marine litter in the central North Pacific Ocean. The Patch is characterised by an… Read more “Rubbish in our Oceans”
Web Design Trends
A strong driver of changes in web and digital design, according to other trend research, is the humanisation of brands whether facing up to a SNAFU or… Read more “Web Design Trends”
2012: Trends to prepare for
The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global… Read more “2012: Trends to prepare for”
