SEO for Video, sounds technical and intimidating doesn’t it? It isn’t. Like most web related activities, SEO (Search Engine Optimisation) is about getting your web content seen by as many people as possible. The fun part is making sure that content is presented to the right people, relevantly.
Hot on the heels of my last post about viral video, comes this research infographic from Lab42. The Lab42 research found that the convergence of media and technology has dramatically changed how Americans are watching TV, especially for those under the age of 30.
I’m often asked how video can be optimised either to go viral or to deliver great SEO . . . ultimately to deliver a memorable and positive brand message.
A clever infogfraphic by Sheldrake and Karoshikula outlining the fast changing nature of content production. Source: PhilipSheldrake.com
The opening weeks of 2011. An increase in VAT (Value Added Tax) by the Government from 17.5% to 20%. Marketing budgets, by contracts, have increased by 0.5% at the end of Q3 2010 according to the IPA Bellwether Report. Client-side decision makers will have to bargain keenly with agencies, perhaps even revisit existing contracts andContinue reading “Madness . . .”
The graphic below (copyright Paid Content) charts the decline of MySpace from ‘hot’ to ‘not’.
Here is an interesting take on the London Tube Map in light of rising sea levels. Scary. Source: Practical Action. Click on the image to zoom in.
The continuing theme of 2011, in my view, will be the recession affecting Europe, the UK and USA. Despite growing markets elsewhere in the world, the fact remains that these are the home markets for many iconic brands and aspirational / developing trends. The continuing recession will act as a spur to ingenuity and inventiveness,Continue reading “2011: Predictions”
Just brilliant – a perfect start to the new year.