The opening weeks of 2011. An increase in VAT (Value Added Tax) by the Government from 17.5% to 20%. Marketing budgets, by contracts, have increased by 0.5% at the end of Q3 2010 according to the IPA Bellwether Report. Client-side decision makers will have to bargain keenly with agencies, perhaps even revisit existing contracts andContinue reading “Madness . . .”
The graphic below (copyright Paid Content) charts the decline of MySpace from ‘hot’ to ‘not’.
Here is an interesting take on the London Tube Map in light of rising sea levels. Scary. Source: Practical Action. Click on the image to zoom in.
The continuing theme of 2011, in my view, will be the recession affecting Europe, the UK and USA. Despite growing markets elsewhere in the world, the fact remains that these are the home markets for many iconic brands and aspirational / developing trends. The continuing recession will act as a spur to ingenuity and inventiveness,Continue reading “2011: Predictions”
Just brilliant – a perfect start to the new year.