2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience… Read more “Content Marketing: What to look out for in 2014”
I wrote a piece about ‘Agile Marketing’ a while back. It included links to all sorts of useful resources. But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has been carefully planned and tested. Amateurish this isn’t.
I love words.
I love words because they carry meaning. (more…)
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences,… Read more “The mobile train has left the station”
This infographic explains why video content can influence engagement, and sales.
Why does the topic you’re explaining matter? Why, more importantly, does it matter to your prospective customer’s life? Why will your solution or product make that person’s… Read more “Why, why, why?”