Video Optimisation

Quite some time ago I wrote about Video SEO and how you could create a viral video, by developing intelligent and shareable video content.   If you want the detail see my posts (linked to above), the infographic below will give you a brief overview.

Marketing: Measurement and Strategy

I have worked with many for and not-for-profit organisations over the years. In each case there has often been a consistent theme, the desire for a business or marketing strategy. In every case the adage ‘if you’re not measuring, you’re not marketing’ has been true. If you don’t know what people like about what youContinue reading “Marketing: Measurement and Strategy”

Do Good & Add Value

I’ve written before about how companies that add value for customers will be the ones that succeed. As if on cue, here comes an interactive infographic from Levi’s which highlights their new range of jeans which uses far less water in maufacture and whose production ensures that the water used in making them leaves theContinue reading “Do Good & Add Value”

2012: Trends to prepare for

The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global Trends.   This post summarises the trends to prepare for in 2012 and draws together resources which list these in greater detail – links are included within this post.Continue reading “2012: Trends to prepare for”

Digital ‘dark arts’

The free online encyclopaedia Wikipedia was one of the early successes of the online space.   Up there with Google or Facebook as a major online destination site, it differs from the aforementioned by studiously avoiding commercialism. The Wikipedia model relies on a communal approach to creating, editing and maintaining its entries.   There’s the rub forContinue reading “Digital ‘dark arts’”