Kenya
Kenya is a fascinating country, where culture and commerce are thriving amidst rapid social change.
Read More Kenyaculture, communication, marketing, media, food and ideas
Kenya is a fascinating country, where culture and commerce are thriving amidst rapid social change.
Read More KenyaMobile has changed the way designers and developers look at web design. Ā Can I verify this? Ā Sure can: As this post from eConsultancy summarising the TNS research commissioned by Google shows,Ā the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32% of those surveyed as compared […]
Read More Digital Design: TrendsIn a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples.Ā Ā The infographic below explains agile marketing, neatly.
Read More Agile Marketing Explained2013 was the year content marketing became common currency. Realising that: high quality content is king – the customer is also king (or should be) user experience matters there are numerous channels content builds engagement, but there needs to be a growing focus on enabling conversion . . . has been a liberating experience for […]
Read More Content Marketing: What to look out for in 2014I wrote a piece about ‘Agile Marketing’ a while back.Ā Ā It included links to all sorts of useful resources.Ā Ā But if I was to explain Agile Marketing in a nutshell then this video from Waterstones would fit the bill – it’s a spoof of Amazon’s delivery by drone vision … smart guerilla marketing which has […]
Read More Agile MarketingEconsultancy and Adobe’s Quarterly Digital Intelligence Briefing, āFrom Content Management to Customer Experience Managementā, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how.Ā Ā With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative and […]
Read More The mobile train has left the stationMobile technology is spurring entrepreneurial led economic growth in East Africa.Ā Ā There are lessons here for the developed world too, low-cost accessible technology can be put into service for the majority of people. Technology doesn’t have to be a competitive status symbol, or just a leisure accessory.Ā Ā This development was first covered by my journalist […]
Read More Technology in East Africa