As someone who works in the Cultural Industry, I’m fascinated by the ongoing evolution of audiences: the way that some stick to what they know, detest change… Read more “Developing Audiences”
Category: Marketing
Ethics in Advertising
It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such… Read more “Ethics in Advertising”
Producing culture
Working with cultural organisations and institutions, universities, academics and the wider landscape of cultural producers in the performing arts is exciting and demanding. Find out a little about what’s involved.
Looking ahead to 2018
The world of marketing never stands still. The growing use of technology, combined with increasingly time-poor audiences with competing demands on their attention now means that marketers… Read more “Looking ahead to 2018”
Millennials, Elections, and Change
The failure to understand the values, motivations and desires of Millennials is dangerous at best, stupid at worst.
Poverty Wears a Young Female Face
Up to the mid 1990s, the advanced economies largely succeeded in delivering the promise of growing prosperity for the majority of their citizens. Prosperity was built on… Read more “Poverty Wears a Young Female Face”
The sound of gender and race in film
An odd concept perhaps, but this data visualisation is a great way to make the point that diversity needs to be fought for. The ugly sound of… Read more “The sound of gender and race in film”
King Lear
One of my clients is the UK’s primary black led Theatre Company – Talawa Theatre Company. It’s an inspiring and creative place to work. Their latest Production… Read more “King Lear”
Kenya
Kenya is a fascinating country, where culture and commerce are thriving amidst rapid social change.
Robert Dyas: The Power of ‘Ordinary’
You must have seen the Robert Dyas christmas advertisement. Some say it’s a play on Red House (a US based furniture company), others that it’s an attempt… Read more “Robert Dyas: The Power of ‘Ordinary’”
