An odd concept perhaps, but this data visualisation is a great way to make the point that diversity needs to be fought for. The ugly sound of the way the data plays mirrors the ugly truth, white males and their stories dominate mainstream films, theatre and culture to the exclusion of almost everyone else. AndContinue reading “The sound of gender and race in film”
Category Archives: Marketing
There is feedback and then …
Some feedback lives with you forever, usually because it betrays zero understanding of the creative process. Well this marvellous bunch of creatives from Ireland have come up trumps with a series of A3 posters (in aid of charity) – they’ve been creative with appalling feedback. If you’ve ever been one of these clients,Continue reading “There is feedback and then …”
Youth 100: What 18-24 Year Olds think about Brands
What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common?
Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership. In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issuesContinue reading “Leadership & Change: Bias, Stereotypes and the Impact on Organisational Behaviour”
Do you really know what you want?
I mean really. Do you really know what you want?
The mobile train has left the station
Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing, ‘From Content Management to Customer Experience Management’, looks at how web content management has been extended to offer multi-channel experiences, what the challenges have been, what could be done better and how. With opinions and facts garnered by surveying more than 1000 companies, this is an authoritative andContinue reading “The mobile train has left the station”
Video content is powerful
This infographic explains why video content can influence engagement, and sales.
How austerity is shaping trends
To put it another way, “it’s all about the economy stupid!”.
All that data: Where does it go?
This infographic from Baynote tells the story about your data, social networks and how you are ultimately a target.
The future might be mobile, but what about the customer?
Imagine a future where mobile payments are seamlessly integrated into our daily lives. So, for example, you could be on a crowded train and spot a poster offering a week’s holiday in the sun for a bargain price. All you have to do is scan the QR code, authenticate your cardholder credentials and hey prestoContinue reading “The future might be mobile, but what about the customer?”