Digital IQ

Recent trends underscore the increasing impact of digital disciplines, or Digital IQ, on organisations.   It’s a truism that digitising business operations, in particular marketing and communications, can deliver cost benefits.   It’s equally true that this is only the case after thorough scoping and solid investment.

2012: Trends to prepare for

The acceleration of change globally will be a continuing feature of life in 2012 according to most analysts including McKinsey, The Economist, Euro RSCG, Trendwatching, and Global Trends.   This post summarises the trends to prepare for in 2012 and draws together resources which list these in greater detail – links are included within this post.Continue reading “2012: Trends to prepare for”

Digital ‘dark arts’

The free online encyclopaedia Wikipedia was one of the early successes of the online space.   Up there with Google or Facebook as a major online destination site, it differs from the aforementioned by studiously avoiding commercialism. The Wikipedia model relies on a communal approach to creating, editing and maintaining its entries.   There’s the rub forContinue reading “Digital ‘dark arts’”