It’s no secret that I’ve worked in the world of Brand Marketing for many years. Advertising and PR are part of that mix. But like all such skills, it’s what you do with them that counts more than the crude ‘numbers’ or ‘units’ sold.
I’ve already covered the intersection with values and brands, the way that consumers increasingly connect with brands which share their values, and how austerity is shaping trends.
Recent years have shown how advertising can spark conversations, inspire movements and effect change – just as for many years they held up a status quo and a normative world view regardless of the how invalid that was for many.
It’s a welcome change.
Now, it’s Gillette’s turn, with an inspired play on their long-lived strapline “the best a man can get” becoming instead “the best men can be”.