Quite aside from marketing and communications, I am also a voluntary board member of various socially active organisations. As part of these activities I’ve seen at first hand how poverty affects people, but also how people react to negative situations and create positive outcomes for themselves.
The infographic below focuses on the growth of Credit Unions in the USA. The pattern in the UK is similar. What the growth of Credit Unions highlights is the lack of trust in Banks by many people. Here in the UK, it’s no surprise that an ethically minded bank from Sweden which dedicates itself to helping local businesses and depositors is making great headway – modesty is its own reward it seems.