Change management is the bane of every organisation.
For the last year I’ve been involved in devising and implementing the marketing strategy for a not-for-profit. The assumption is that the factors affecting nor-for-profits are different to those affecting conventional for-profit businesses, they’re not. The same rules apply, though the responses may vary in emphasis.
Change management was an issue which came up constantly as part of the marketing strategy. How staff might be affected by change. How change could be managed to have a positive impact on new staff intake. How the way the organisation communicated its achievements might impact future business as well as internal perceptions, and much more besides.