Maslow’s Hierarchy of (social media) Needs?

Abraham Maslow’s 1943 paper ‘A Theory of Human Motivation’ outlined his theory of human developmental psychology by a focus on describing the stages of growth in humans. Maslow used Physiological, Safety, Belonging and Love, Esteem, and Self-Actualization needs to describe the pattern that human motivations generally move through. Now, in a new twist on the model the good folk at SMTT and Lombok Design have created an infographic which takes Maslow’s theory and looks at the social media tools that fulfil these needs.

While these social platforms do not provide any physiological nourishment it could be argued that Facebook and Google+ do help us maintain a sense of belonging through connections to friends and family.

Twitter is good for our self-esteem, inasmuch as it empowers us to reach out to others and self-promote, and LinkedIn somewhat satisfies our need for safety, providing security for employment.

Well, that’s the theory anyway . . .

2 thoughts on “Maslow’s Hierarchy of (social media) Needs?

  1. . . . I agree. I would argue that social media (and associated communications tools/apps) are just that, tools for communication, not the be all and end all in themselves.

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