I’m a great fan of Econsultancy, the bible for all those with an interest and occupation in digital. Econsultancy have published a 46-page Internet Marketing Strategy briefing which is free to download. It analyses five key current trends: customer centricity, channel diversification, data, social media and content strategy.
The free download is an experiment in ‘content marketing’ – a hot topic in digital marketing and something examined in the briefing itself. It’s especially pertinent for Publishers or Brands entering the digital space, or those looking to review their existing digital presence. I hope you’ll find the Internet Marketing Strategy report from Econsultancy useful. You might also find my previous post on Digital Marketing of some benefit too.