Below is an interesting infographic which succinctly explains the way we consume and create a world of data online. This brings to the fore the very issues I discussed in an earlier post on Digital Marketing – it’s all about common sense and using the digital channel and means of delivery sensibly, sensitively and with relevance . . . even to leverage offline experiences and benefits. Join the dots.
The infographic below was created by the good people at GOOD . Please click on the image to enlarge.