What do YouTube, Amazon, Google, BBC, Ben & Jerry’s, Cadburys, Facebook, Pringles, Wikipedia and Channel 4 have in common? Continue reading
Snowbird is a collaboration between musicians led by Simon Raymonde, formerly of the Cocteau Twins, and the vocalist Stephanie Dosen. In ‘Porcelain’, Stephanie’s vocals recall Simon’s erstwhile vocal partner, the extraordinary Elizabeth Fraser - though in my view they lack Fraser’s unerring ability provoke an emotional response.
Binna Kandola is Senior Partner and co-founder of Pearn Kandola. His areas of expertise are diversity and inclusion, equal opportunities, assessment and development. He is particularly interested in understanding bias and finding ways to reduce it through effective leadership.
In the video and presentation below, Binna Kandola cogently explains how leaders need to examine issues like bias, stereotyping, group think, how we attend to information to confirm stereotypes , how and why some workplace interventions might enforce unconscious bias and how valuing ‘difference’ can maintain stereotypes. Ultimately Kandola presents a challenge to engrained leadership practice, putting forward a new way of leading. It’s fascinating stuff. As marketers, leaders and as human beings, we are evolving. There is still much to do. Watch and learn.
In a lengthier piece a while back I explained what Agile marketing was and provided numeous links to resources and examples. The infographic below explains agile marketing, neatly.
2013 was the year content marketing became common currency.
- high quality content is king – the customer is also king (or should be)
- user experience matters
- there are numerous channels
- content builds engagement, but there needs to be a growing focus on enabling conversion
. . . has been a liberating experience for brands, and one that is long overdue.
I’ve always been a strong advocate for content. To my mind anything less is irrational. If you value your custome engage with them, find out what they want, give it to them. If you master that simple equation, your customer will be back . . . and may bring their friends to come along for the ride too.
Google’s numerous algorithmic developments in 2013 have been good for content marketing, forcing content creators, brands and agencies to focus on the way it is consumed and use that information to shape the way content is created, targeted and disseminated, measured and re-interpreted. There is a welcome focus on the customer as king, at last.
Here are some predictions for what the new year may bring from a variety of analysts and commentators:
Just five of numerous pieces on content marketing. Have a fun and prosperous 2014.